Boy oh boy, do the Swiss love being Swiss!
There’s a lot of Swiss pride going on here. They just really dig their culture, heritage, language(s), and food. The Swiss flag can be seen everywhere, people are genuinely happy when you show an interest in trying out some new Swiss aspect of life, and a product being Swiss made - whether it be cheese, an electric razor, or underwear – is a definite added value.
It sort of reminds me of the USA. Not that there are that many things “made in the USA” nowadays, but we do have a strong sense of patriotism. The Americans and Swiss are proud to hail from their respective countries and will brandish their flag with fervor.
Italians, on the other hand, seem to always look down on their own country and even feel embarrassed to be Italian, which is a shame since it’s such a great place. In fact, the only time during my time living there when I really ever saw Italian patriotism was during the World Cup.
The topic of Swiss patriotism came to mind because today is Swiss National Day! That means that Swiss flags are popping up all over the place in celebration. It takes me back to growing up in my hometown when my Dad would decorate our front yard with tons of little American flags whenever it was Memorial Day or the 4th of July. So cute!
The supermarkets here in Zürich are particularly decked out. There’s all types of Swiss paraphernalia and even this special bread called 1. August-Weggen (August 1st bread) with the Swiss flag’s cross baked into the top. In typical “Garrett loves all things authentic” style, I’ll definitely be trying some today! Most likely on the Swiss paper plates and accompanied by the Swiss paper napkins that I bought.
Here are some pics I took for you guys from my local Migros. I got chided for taking pictures, but when the security man heard my horrible (read: nonexistent) German, he said “Ok. Tourist. You can take a few photos.” so it all worked out for the best.
Happy August 1st! In an effort to unite the blog title with the topic of today’s post, I’ll be sporting these bad boys:
Yes, they’re made in Switzerland!