Swiss Pride

Swiss Flags

Boy oh boy, do the Swiss love being Swiss!

There’s a lot of Swiss pride going on here. They just really dig their culture, heritage, language(s), and food. The Swiss flag can be seen everywhere, people are genuinely happy when you show an interest in trying out some new Swiss aspect of life, and a product being Swiss made – whether it be cheese, an electric razor, or underwear – is a definite added value.

Made in the USAIt sort of reminds me of the USA. Not that there are that many things “made in the USA” nowadays, but we do have a strong sense of patriotism. The Americans and Swiss are proud to hail from their respective countries and will brandish their flag with fervor.

Italians, on the other hand, seem to always look down on their own country and even feel embarrassed to be Italian, which is a shame since it’s such a great place. In fact, the only time during my time living there when I really ever saw Italian patriotism was during the World Cup.

Gennaro Gattuso

The topic of Swiss patriotism came to mind because today is Swiss National Day! That means that Swiss flags are popping up all over the place in celebration. It takes me back to growing up in my hometown when my Dad would decorate our front yard with tons of little American flags whenever it was Memorial Day or the 4th of July. So cute!

1. August-WeggenThe supermarkets here in Zürich are particularly decked out. There’s all types of Swiss paraphernalia and even this special bread called 1. August-Weggen (August 1st bread) with the Swiss flag’s cross baked into the top. In typical “Garrett loves all things authentic” style,  I’ll definitely be trying some today! Most likely on the Swiss paper plates and accompanied by the Swiss paper napkins that I bought.

Here are some pics I took for you guys from my local Migros. I got chided for taking pictures, but when the security man heard my horrible (read: nonexistent) German, he said “Ok. Tourist. You can take a few photos.” so it all worked out for the best.

Happy August 1st! In an effort to unite the blog title with the topic of today’s post, I’ll be sporting these bad boys:

My Swiss Underwear

My Swiss Underwear

Yes, they’re made in Switzerland! 🙂


14 thoughts on “Swiss Pride

  1. Welcome to Switzerland and welcome back to blogging. We used to shop in Migros too. The Swiss company founded Migros Turkey then the two companies went their separate ways. On the subject of flags, the Turks display their national emblem everywhere – the bigger the better. Whereas, here in Blighty, Union Jacks are generally reserved for town halls and Buckingham Palace.

  2. Hey G! You should plaster your apartment in swiss flags, then play the count the flags game at 3:00AM. This post got me even more excited to visit! 57 days!! Do you think the Aug 1st bread will be stale by then? I mean, I’ll still eat it. 🙂
    Love B-town

  3. Okay, like the new undies. But really Switzerland. Are you proud that the toxic waste that is Coca-Cola is made in your country?
    Glad you see you back blogging! I missed reading your posts.

  4. I love how you got away with “being a tourist.”

    I’m really not sure Italian are not proud of their country/being Italian. They look down at their own government and how Italy works as a state, but not at their culture/heritage. Try emitting some light criticism towards anything Italian, you know as well as I do how proud they are 😉

    Switzerland does not have a “bright past” as a country (like France or Italy): it’s a relatively young country of people living together because it works and not because they feel innately culturally close to each other. Swiss identify and pride are hard to define, you’ll probably get a feel of it with time. I’m still not able to explain it 😉

  5. I was in Switzerland this summer and the Swiss really had patriotism written all over the place, from their flags to the kids dressed in traditional outfits and the streets filled with music.
    I agree, it’s sad the way Italians belittle themselves sometimes. One Italian guy told me that he felt embarrassed to call himself an Italian at times and it was so sad to hear that, because I’ve come to like Italy and feel proud to tell people that I live here.
    Perché ?????

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